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Your sales team is much better than your revenue reflects. Their talent is to communicate value and negotiate. But currently, the process and the strategy that guides them is unsophisticated.
Stop shooting from the hip. REAL strategy isn't guesswork. It's necessary. Every sales team needs RevOps to guide their efforts and play to their strengths.
We have to do better equipping our sales teams with the tools they need to do THEIR job.
My vision is to fundamentally change revenue culture. To accomplish this, I take the sales operation and bifurcate it into individually moving parts. Each having their own sharpened skillset. Sales for striking the target. RevOps to architect the process, the strategy, and the methodology to move between targets at a much higher velocity.
These are completely different talents that need to be utilized much more intelligently.
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